D2C / Beauty2025
Aushara
Giving a modern Ayurvedic beauty brand a sharper voice, a repeatable content engine and a storefront that matches the creative.
- Brand
- Creative
- Social
- Performance
- E-commerce
Problem
Strong product formulations and a clear 'turn on' concept, but the brand presence was inconsistent post-to-post and the site hadn't caught up with the product story.
Strategy
Unify the brand around the 'Turn OFF / Turn ON' idea, then build a content system and storefront that repeat it across face, hair and body care.
Idea
Modern Ayurvedic self-care as a daily switch — turn off dullness, damage and dryness; turn on glow, strength and smooth skin.
Execution
- Brand voice and art direction refresh
- Content formats and monthly campaign calendar
- Always-on social production
- Paid media built from the best-performing organic creative
- Shopify storefront for Glow On, Shine On, Glam On and Flake Off
Result
A recognisable feed, a production rhythm the team can sustain, and creative feeding directly into paid. Full metrics to be published with the client.