Bilvam Herbals
Building a credible modern herbal D2C brand — from positioning and portfolio architecture to packaging, storefront and acquisition.
- Brand strategy
- Identity
- Packaging
- E-commerce
- Performance
Genuinely effective Ayurvedic formulations were being presented like commodity supplements. The brand had the science but not the shelf or screen presence to earn trust at a glance.
Move from ingredient-led claims to a health-concern portfolio architecture — Diabetes Care, Weight Loss, Heart Health, Immunity, Detox, Blood Pressure, Gut Health — so each product had a clear job and the range read as one trusted wellness system.
Traditional formulation, contemporary confidence — plant-based herbal care without the dated visual shorthand.
- Positioning, naming conventions and portfolio architecture
- Identity system, typography and art direction
- Packaging suite across the range
- Shopify storefront and product pages
- Paid media and acquisition setup
A consistent brand system across shelf, storefront and feed, with an acquisition setup the team can run and scale. Full metrics to be published with the client.